MOTHER'S DAY PROMOTIONAL PROGRAM IS HERE!
18 March 2025
Mother’s Day is one of the biggest retail events of the year, with sales for 2025 expected to exceed $1 billion. Falling on Sunday May 11th, Australians are ready to celebrate and show their appreciation for the special women in their lives. Despite financial pressures, recent interest rate shifts have boosted consumer confidence, and families are set to mark the occasion with thoughtful gifts.
While research from Roy Morgan indicates a shift towards at-home celebrations over dining out, demand for gifts remains strong. Champagne, chocolates, and heartfelt gifts will take centre stage, shaping the focus of our Mother’s Day Program. Key gifting themes for 2025 - this year, we’ve curated five core themes to help guide your selections:
Stylish gifts – unique & special gifts designed just for her
Gardening – thoughtful gifts that will delight her year-round
Fragrant gifts - gifts for her and to make the house smell beautiful
Tech – smart gadgets for modern mums
Confectionery - delicious treats just for her
Maximize your Mother’s Day success by planning your store layout and dedicating space to female gifting. This guide will help you select the perfect range.
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